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	<title>The Soma Fountain, by Dave Jones &#187; mythology</title>
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	<description>Research in Professional Writing, Games, and Design</description>
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		<title>Neo-logical Mythiness: A Scientism</title>
		<link>http://djone111.grads.digitalodu.com/blog/2010/02/21/mythology-and-truthiness/</link>
		<comments>http://djone111.grads.digitalodu.com/blog/2010/02/21/mythology-and-truthiness/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 21:45:52 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Grey Splatter]]></category>
		<category><![CDATA[Participatory Culture]]></category>
		<category><![CDATA[myth]]></category>
		<category><![CDATA[mythology]]></category>
		<category><![CDATA[postmodernism]]></category>
		<category><![CDATA[Roland Barthes]]></category>
		<category><![CDATA[semiotics]]></category>

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		<description><![CDATA[Roland Barthes (1915-1980) Barthes&#8217; father was killed in WWI when he was only a year old. Raised by his mother, he dealt with repeated illness issues his whole life, including Tuberculosis. These problems kept him out of WWII. They also meant that he often had difficulty procurring teaching positions throughout his career. He was also [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="alignleft" src="http://4.bp.blogspot.com/_gJ6d5yFc7fw/SMfHUuhsE7I/AAAAAAAAAXs/FIcvaYOJeKM/s400/roland-barthes.jpg" alt="" width="280" height="249" /><strong>Roland Barthes (1915-1980)</strong></p>
<p style="text-align: justify;">Barthes&#8217; father was killed in WWI when he was only a year old. Raised by his mother, he dealt with repeated illness issues his whole life, including Tuberculosis. These problems kept him out of WWII. They also meant that he often had difficulty procurring teaching positions throughout his career.</p>
<p style="text-align: justify;">He was also gay, and much of his work is often read in light of this fact. His resistance to <em>bourgeois</em> cultural values is often interpreted as a function of his sexual identity.</p>
<p style="text-align: justify;">Barthes published extensively, solidfying his reputation as a scholar and theorist. &#8220;The Death of the Author,&#8221; his famous 1967 essay, argued that text created by the author supplanted the author&#8217;s authority within culture. Ironically, it also led to Barthes&#8217; great critical reception by other literary theorists. Wikipedia has <a href="http://en.wikipedia.org/wiki/Roland_Barthes#Bibliography" target="_blank">long bibliography</a> of Barthes&#8217; work.</p>
<p style="text-align: justify;"><strong>&#8220;Mythologies&#8221; and &#8220;The Eiffel Tower&#8221;</strong></p>
<p style="text-align: justify;">Barthes saw <em>myth</em> as a set of semiotic relationships. And though, as any reader can see, he offers a meticulous and complex analysis of the semiotic operations at work, I&#8217;ve tried to keep it relatively simple for my own benefit. He calls <em>myth</em> an example of &#8220;speech&#8221; primarily because he sees it as a semiotic system. The easiest place to start are his assertions about <em>myth</em>&#8216;s function and character &#8212; that it commits &#8220;language robbery&#8221; (p. 131) by aiming for &#8220;immediate impression&#8221; rather than allowing thoughtful analysis (p. 130). <em>Myth</em> can do this because, through an elaborate semiological system, it &#8220;distorts&#8221; meaning by &#8220;distancing&#8221; history from the signifier. It doesn&#8217;t destroy this meaning, needing it as a vague and fuzzy base upon which to build. Instead, distance can be filled with whatever the <em>bourgeois </em>deem culturally or politically expedient by appropriating what they want from the meaning underneath. (Barthes sees <em>myth</em> as a distinctly <em>bourgeois</em>, right-wing phenomenon.)</p>
<p style="text-align: justify;"><img class="alignright" src="http://seacoast.sunderland.ac.uk/~os0tmc/art/saulte.jpg" alt="" width="349" height="473" />His most prominent example is this, the young black boy in French soldier&#8217;s garb, seen here. The image is an amalgamation of French colonialism and patriotism, expressed through visual signifiers, that is instantly recognizable as an attempt to perpetuate the <em>myth</em> of French Imperialism. Barthes&#8217; purpose is to establish a rigorous method that can uncover the mythic operation at work in the image, and hence offer resistant readings of it. In Barthes&#8217; terms, &#8220;he is the very <em>presence</em> of French imperiality&#8221; (p. 128, emphasis in the original). What he means is that recovering this image from its mythical structure is an act that simultaneously exposes the <em>myth</em>&#8216;s operations, as well as the history that is being marginalized. Repeatedly, Barthes argues that this marginalization, or distancing at work in the semiological system, amounts to a &#8220;naturalization&#8221; of the <em>myth</em>.</p>
<p style="text-align: justify;">In some sense, there is a connection to be made between Barthes and Benjamin&#8217;s concept of the <em>aura</em>. In effect, Benjamin is arguing this same distancing between the foundation of reality and the experience of stories about reality. The mechanically reproduced work of art is a <em>myth</em> that can be understood as a decontextualization of the hard reality of the artwork.</p>
<p style="text-align: justify;">Barthes applies this method to the Eiffel Tower as a way of explicating its differing relationships to Parisians versus outsiders. The feeling imposed by an experience &#8212; that which evokes sentimental attachment to abstractions about time, place, or event &#8212; can serve as a way of distancing the observer from the history that might be found in the pre-mythic semiological system.</p>
<p style="text-align: justify;">But Stephen Colbert can explain it better than I can:</p>
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<td style="padding: 2px 1px 0px 5px;"><a style="color: #333; text-decoration: none; font-weight: bold;" href="http://www.colbertnation.com" target="_blank">The Colbert Report</a></td>
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<td style="padding: 2px 1px 0px 5px;" colspan="2"><a style="color: #333; text-decoration: none; font-weight: bold;" href="http://www.colbertnation.com/the-colbert-report-videos/24039/october-17-2005/the-word---truthiness" target="_blank">The Word &#8211; Truthiness</a><a></a></td>
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